ABU DHABI PRO SPORT AND BUSSINES
Once we have clarified the actuation of the Abu Dhabi Pro Sports and Business, we can take the chance to talk about the opportunities that become possible with the realization of the World Professional Jiu-jitsu Cup. Establishing effective connections between the governments of the countries where the trials will take place and the government of UAE is one of the objectives proposed by the Abu Dhabi Pro. Its idealization takes into account this interaction, through the jiu-jitsu, promoting business and relationship among different parts of the world and the UEA.

INTRODUCTION:
Jiu-jitsu is the fastest growing martial art of the world. Its spreading happens in an exponential rate in countries with continental dimensions like the United Arab Emirates, Brazil, the United States, Japan, Australia and Spain. Its practice is, gradually, looking for professionalization, due to the revelation of new athletes each year, making the competitive level of the fight fiercer. Promote this new and contagious sport is the purpose of FIJJA FIJJA – FEDERATION OF PROFESSIONAL JIU-JITSU ASSOCIATION.

FIJJA 2009 – WORLD CHAMPIONSHIP
The 2009 World Championship organized by FIJJA has already been a success, with its repercussion in the media and, mainly, by the participation of the best athletes of the world. Its realization is a landmark on the sport’s calendar and a divider to the athletes who wanted to get professional in the sport. The event took place in April 30th, 1st and 2nd of May 2009 in Abu Dhabi, in the United Arab Emirates.

THE FIJJA MISSION
The main idea proposed by FIJJA is to make possible that jiu-jitsu athletes are able to live from the sport, turning the modality into a professional sport. Its objective is to promote jiu-jitsu as a professional sport, aiming at the development of the athlete’s career, building the best and biggest jiu-jitsu competition federation of the world. Hence, the jiu-jitsu athletes get not only the prestige of taking part of big competitions, but mainly, the financial backrest in order to go on forward in the sport through paid awards. FIJJA is already working hard to, in a near future, raise the jiu-jitsu to the condition of Olympic Fight.

IDEATION
Living for almost a decade in the United Arab Emirates, in Abu Dhabi, where he firstly introduced the jiu-jitsu, Carlos Santos, alias Carlão, created a real culture for the jiu-jitsu when implementing it in the Army training and as a school subject in Abu Dhabi. Moreover, it can be added to this the fact that the Government of Abu Dhabi is one of the biggest sports investor and financial supporter in the world. Facing these opportunities, Carlão has foreseen his first insights of what the FIJJA would be.

FIJJA 2010 – ABU DHABI PRO WORD TRAILS:
In 2010 the trails to the world championship will be duly incorporated under the seal of FIJJA through the sponsoring of considerable awards, as well as the technical capacitating in order to standardize such events to the FIJJA level. The objective is that in 2010 the world championship will be not just an event, but a circuit of tournaments which form a worldwide FIJJA championship. There will be twelve stages around the world, with the events taking part in all continents, including the African one. The proposed model follows the example of other renowned sports: Formula 1, Surfing (WCT), Tennis (APT Tour) and other.

VISION
FIJJA a global company, with headquarters in Abu Dhabi, in the United Arab Emirates and a head office in Porto Alegre, Brazil, has also official representatives in all continents and in the main countries where jiu-jitsu is practiced. FIJJA aims to explore the sport “jiu-jitsu” creating a market where it could turn into a profitable business, generating financial return to the institution as well as to its competing athletes, moreover, generating society values as a whole through the incentive to a sportive professional practice.

INCENTIVE AND SUPPORT
FIJJA is propelled by the support of the government of Abu Dhabi, through the personal support of Your Highness the Supreme Prince of Abu Dhabi and Commander in Chief of the United Arab Emirates National Army, H. H. SHEIKH MOHAMED BIN ZAYED AL NAHYAN and his son H. H. SHEIKH SAYED BIM MOHAMED BIN ZAYED AL NAHYAN, who readily embraced this idea, allowing this project to be structured with the seriousness and solidity needed to the execution of this grandiose undertaking.